History of valentino
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Valentino (fashion designer)
Italian fashion designer (born 1932)
Valentino Clemente Ludovico Garavani (Italian pronunciation:[valenˈtiːnoɡaraˈvaːni]; born 11 May 1932), known mononymously as Valentino, is an Italian fashion designer, the founder of the Valentino brand and company. His main lines include Valentino, Valentino Garavani, Valentino Roma, and R.E.D. Valentino.
Career
Early life and 1950s Paris years
Valentino was born in Voghera, in the Italian province of Pavia, on the 11th of May 1932. His mother named him after screen idolRudolph Valentino.[2] He became interested in fashion while in primary school in his native Voghera, when he apprenticed under his aunt Rosa and local designer Ernestina Salvadeo, an aunt of noted artist Aldo Giorgini. Valentino then moved to Paris to pursue this interest with the help of his mother Teresa de Biaggi and his father Mauro Garavani. There Valentino studied at the École des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne.[3]
His first choice for an apprenticeship
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Valentino retired in 2008 and was replaced by Alessandra Facchinetti, but less than one year later she had left and Piccioli and Chiuri were appointed co–creative directors. In their own reset, Piccioli and Chiuri looked at Valentino’s glamorous past through the prism of iconic imagery, with the goal, Piccioli says, of “reestablishing the codes before moving away.” Their fey vision replaced jet-set sexiness with long-sleeved, high-necked fairy-tale dresses that expressed a quality Piccioli describes as “grace”—and were given a modern edge with polite punk accessories.
This powerful new identity was also linked to the history of Rome itself, a city that Piccioli loves, as he explains, for its “layers—from paganism to Pasolini” (not to mention the A.S. Roma football team that he and his son, Pietro, support so passionately).
In 2016, Chiuri left to become the creative director of Dior, and Piccioli assumed Valentino’s creative mantle on his own.
“It was different,” he recalls. “I remember very well the first week trying to understand what part of our past was more mine.” Piccioli
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Valentino (fashion house)
Italian luxury fashion house
Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. From April 2024, the creative director is Alessandro Michele.[1] The company has its registered office in Milan,[2] while the creative direction and the Valentino Foundation are based in Rome, at Palazzo Gabrielli-Mignanelli.[3] Its cosmetic line, Valentino Beauty license is owned by L'Oreal Group.
History
Early history
Valentino was founded in 1960, when Garavani opened a fashion house on Via Condotti in Rome, Italy, with the backing of his father and his father's associate Giancarlo Giammetti.[4]
Rise to popularity
Valentino's international debut took place in 1962 in Florence, the Italian fashion capital of the time. Valentino gained popularity in 1967 after releasing their “no colour” collection which consisted of white, beige, and ivory apparels. The collection did not use any psychedelic patterns, a commonly used
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