Maps and ancient parchments printed on bags and suitcases, the watchword: go on an adventure with class and elegance. Oscar Wilde and Lord Byron, would certainly have used the suitcases and bags of Alviero Martini, if they already existed, during the Grand Tour.
It all starts with the "Grand Tour"
This fashion took hold from the early 700th century to the mid 800th century. It was about a journey, with destination Italy which made stops in France and Germany. The origins of tourism cultural arises from this experience that every young aristocrat and wealthy did to complete his human formation. Many were the travel notes of leading figures who lived this unforgettable experience. Impressions were born on our country that went down in history and made it known to the whole world.
Each vip, in addition to Oscar Wilde a George Byron, as Wolfgang Goethe, Charles Dickens, Mark Twain, just to name a few of the most famous, has undertaken it. Only a century later, with Alviero Martini, the idea of travel became a lifestyle and a brand.
Alviero Martini's class •
ALV by ALVIERO MARTINI
Alviero Martini was born in Cuneo (Piedmont) where he complete his artistic study and since his youthness he start travelling around the world exporting his primary job: windows setter. He dedicate his time to arts, graphics, fashion and more! At the age of 14th, he start working as a tailor, and his inspiration come out very strongly. He was in Moscow, redecorating the Brazilian Emabassy, and in a antique store he found an old and faded geo map. He glued it on an old luggage. His Collection, called Prima Classe, was born. 1990 is the year of success around the world. Alviero designed a clothing collection, man and women, getting the special nomination as “The Unique Traveler Fashion Designer”. He design, and has been managing Prima Classe up to 2005 , year that he decide a big change: he sell the company to restart a new trip: he create ALV- Andare Lontano Viaggiando by Alviero Martini, (meaning Going far away Travelling) and now the new pattern is composed by all stamps from his own passport…. Every single entry or exit from more than 90 countr
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Martini Alviero is an Italian designer born in 1951 who created the Prima Classe brand. His prêt-à-porter is characterized by clothing suited to a dynamic lifestyle. His leather goods are “marked” with geographic maps. The brand debuted in 1989 and now boasts 1,000 sales outlets and 15 own-brand stores. The New York store opened on Madison Avenue. Land Rover, the famous British off-road vehicle, chose Martini to design the interiors of the Freelander, their most unconventional model.
He closed the year with a turnover of 20 million euros
The year closed with a turnover of 20 million euros (up 5%), thanks in part to the strong performance of the new line of footwear. Other new ventures include a Scarabeo 200 Aprilia signed by Aliviero Martini — all in black with seats and bags made with the famous leather printed with maps. The first store in Rome opened in Via Borgognona, to coincide with the haute couture shows. Mission to Mars is the new destination of Alviero Martini, who has always linked his collections with voyages. Sneja, the Bulgarian dancer and a