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Bouchra jarrar biography

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Breathing new life into the fusty, dusty world of haute couture

First published The Independant UK

Bouchra Jarrar's couture house is based round the back of the famed French hotel Le Meurice. It's a street away from the Westin, too, and round the corner from the glistening, diamond-filled vitrines of the Place Vendôme. “Being here is a studied decision,” Jarrar admits.

Other houses have also shifted towards the eighth arrondissement - Jarrar's closest competitors are Elsa Schiaparelli, cheek by jowl with those bauble merchants on the Vendôme, and the couture bastion of Chanel, taking up near enough the whole Rue Cambon - and they are fitting comparisons, because Bouchra Jarrar, 44, is a contemporary counterpart to those twin female titans of haute couture whodominated Paris' interwar fashion scene.

She doesn't have the strident self-promotional streak of Chanel, nor Schiap's urge to outrage, but she does have a distinct, instantly recognisable style, and a loyal group of clients happy to make the brief trip from those adjacent hotel suites to order Jarrar's expensive clothes.

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Bouchra Jarrar

Born in Cannes to Moroccan parents, Bouchra Jarrar mastered her sewing skills aged twelve by watching and copying her mother. She joined the Ecole Supérieure des Arts Appliqués de Duperré in Paris in 1991, after which she was appointed Studio Director at Balenciaga in 1996. Jarrar held this position until 2006, going on to work with Christian Lacroix until 2009.

Jarrar launched her own label during Paris haute couture week in July 2010, offering a unique vision of well-tailored, hand-crafted modern silhouettes, which were greeted with a great success and secured Jarrar a vital place on the Haute Couture schedule. In 2010 Jarrar was nominated for the ANDAM award.

In March 2016, Jarrar was announced as the new artistic director fo Lanvin women’s lines. She decided to close her eponymous label to focus on the renewal of the French couture house. She left Lanvin after two critically acclaimed runway shows.

In January 2020, Jarrar gave continuation to her Maison with a new collection, EDITION N°1, presented during the Paris Couture shows.

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Bouchra Jarrar

French haute couture fashion designer (born 1970)

Bouchra Jarrar (born 14 November 1970 in Cannes) is a Frenchhaute couturefashion designer.

Early life and education

Born to Moroccan parents in Cannes, Jarrar entered Paris' École Duperré[1] where she graduated in 1994.

Career

Jarrar started to work on Jean Paul Gaultier’s licensed jewelry collection in 1994. In 1996, she moved to Balenciaga, first under the supervision of Josephus Thimister, and then under the supervision of the creative director Nicolas Ghesquière, where she served as his studio director until 2006, helping to create ready-to-wear collections. She then worked for Scherrer for a short time, before becoming the director of Lacroix's haute couture studio, which she ran until the company filed for bankruptcy in 2009. She also worked for the lingerie brand Capucine Puerari.[1][2][3][4][5]

In January 2010, Jarrar started her own brand,[1] presenting her collections once a year, during Paris Fashion Week.&#

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